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SHAASTRA NAGESAR: THE QUEEN OF SOUTH AFRICAN RADIO AND CONTENT CREATION
In the bustling city of Durban, Shaastra Nagesar has established herself as a powerhouse in South African radio and lifestyle content. With an unwavering passion for connecting with audiences, her journey in the media industry is a testament to her dedication and talent.
Currently co-hosting the widely-loved “Breakfast Express” on LotusFM, Nagesar captivates listeners every morning with her charm and energy. The show, airing live from 6 to 9 am, has become a staple for many South Africans. Her dedication to excellence has not gone unnoticed, earning her recognition at the SA Radio Awards. Her weekend show, “The Weekend Explosion with Shaastra Nagesar,” bagged the award for Best Weekend Show, while “Breakfast Express” was celebrated for its Best Community Project initiative.
A STRONG FOUNDATION IN THE ARTS
Nagesar’s success is rooted in her academic background in drama, performance, and media communications. Her experience extends beyond radio, as she boasts accomplishments in dance and acting. Notably, her expertise in Bharatanatyam, an Indian classical dance form, earned her the title of Kumari, showcasing her discipline and creativity.
This artistic foundation has enriched her on-air performances, allowing her to connect deeply with her audience. “For me, it never feels like work. It’s about having fun and connecting with the nation,” she shares.
AUTHENTICITY IN CONTENT CREATION
Despite her accomplishments in traditional media, Nagesar’s venture into social media was unexpected. Initially hesitant to join platforms like TikTok, she eventually embraced the space, exploring creative outlets during the pandemic. What started as an interest in dance trends quickly evolved into her sharing relatable and engaging content.
Her approach to social media aligns with her radio persona — genuine, fun, and audience-focused. “It’s like discovering something amazing and wanting to tell your friends — only now, I’m sharing it with tens of thousands of people,” she explains.
Nagesar’s commitment to authenticity resonates with her followers. “The more genuine a video feels, the better it performs,” she notes, highlighting the value of real connections in a world often obsessed with perfection.
SPREADING POSITIVITY
While the public eye often brings challenges, including occasional negative comments, Nagesar remains focused on spreading positivity. Her mission is simple yet profound: to bring joy and inspiration to her audience.
“If you’re able to help, inspire, or make just one person smile, it’s all worth it,” she says, reflecting on the overwhelmingly positive feedback she receives.
PROMOTING LOCAL TOURISM
As South Africa’s travel season approaches, Nagesar passionately advocates for local tourism. “South Africa is such a stunning country; there’s so much more to discover,” she proclaims.
From the hidden gems along the coastline to the breathtaking inland landscapes, Nagesar believes South Africans should prioritize exploring their homeland. Her travel tips include:
- Check traffic reports to avoid delays.
- Check in online to save time at the airport.
- Stay calm and enjoy yourself, embracing the beauty of every journey.
With international travel prices soaring, Nagesar’s enthusiasm for local travel serves as a timely reminder of South Africa’s unmatched beauty.
INSPIRING A NATION
Shaastra Nagesar continues to inspire with her vibrant energy, authenticity, and love for South Africa. Whether on air or online, she remains a true beacon of positivity, encouraging others to connect, explore, and thrive.
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