Maglera Doe Boy’s Bold Moves with Major Brands

Rapper Maglera Doe Boy, born Tokelo Moyakhe, is riding high on a wave of success, making significant strides in the hip hop industry. With a remarkable 2023 behind him, he has solidified his brand through impactful collaborations with both international and local brands like Puma, Hennessy, and NikNaks.

In a candid conversation with IOL, Maglera Doe Boy opened up about his ongoing projects, collaborations, and personal journey, providing insights into the mind of an artist on the brink of global stardom.

2023: A Year of Triumph

The year 2023 was monumental for Maglera Doe Boy. He topped the charts, landed successful music collaborations, and established himself as one of the leading rappers in South Africa. Starting 2024 on a high note, he kicked off the year in New York alongside rapper A$AP Rocky, further expanding his influence.

Dynamic Partnerships and Creative Ventures

Maglera’s collaboration with NikNaks has been particularly notable. Together, they produced a dynamic short film aired on Meta, YouTube, and at taxi ranks nationwide. The film celebrates kasi magic, corner culture, and introduces the brand’s new flavour, Cheesy Kota.

“Being a kid who grew up eating NikNaks, it’s such a full circle moment,” said Maglera. “It’s a very positive brand for black kids, so when my manager told me we have a chance to work with these guys, I was like, what can I do that’s cool for these kids. Corner culture has been such a dark thing for South Africa, and I feel like it’s shining a light on the positives of the corner store.”

Anticipation Builds for “The Maglera Tapes”

Fans are eagerly awaiting new music from Maglera Doe Boy. His upcoming project, “The Maglera Tapes,” aims to showcase the essence of his hometown, Klerksdorp, also known as Maglera in street culture. This project promises to be a testament to the place and the people, featuring contributions from both local talents and international artists.

Major International Deal

Maglera Doe Boy’s journey has reached a significant milestone with the signing of a major international deal, hinting at a partnership with a United States record label. This deal is set to elevate his music to new heights, further establishing his presence on the global stage.

Authenticity and Positive Influence

Throughout his career, Maglera Doe Boy has remained committed to authenticity and positive influence. He avoids derogatory language and stereotypes in his music, a choice influenced by personal experiences and a desire to honor the women in his life.

“Calling women derogatory names affects how you treat the women around you,” he reflects, emphasizing his conscious effort to maintain a respectful and empowering narrative.

Fashion as a Form of Expression

Fashion is another avenue through which Maglera Doe Boy expresses his artistic vision. He has had recent collaborations with Cotton On and Mr. Price and hints at upcoming projects with high-end brands. His fashion choices, deeply rooted in township culture, serve as a testament to his commitment to authenticity and representation.

“My journey has been filled with intentionality and a desire to make a positive impact,” he says.

Maglera Doe Boy’s career began in high school, working with the Jaziel Brothers, and he has never looked back. His calculated decisions reflect his love for Motswako and hip hop, making him a formidable force in the music industry.

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