5 Gambian-Owned Brands To Shop African Inspired Wears This Holidays

African Inspired Fashion: Discover 5 Gambian-Owned Brands for Your Holiday Wardrobe

Photo: Tiga

The pride associated with African wear is just priceless. From shoes to dresses and even accessories, an African-inspired look–is a deep connection to home and where one comes from. Speaking of home and bonds, what are holidays without an outfit to make you feel at home even if you are miles away. It’s been a tough year– with covid still having its way around us, instabilities within nations, and of course, working from home, burnout has severe tolls for most of us.

So as the holiday season is here, we share with you five Gambian-owned fashion brands that will style you to perfection and leave you feeling at home while not emptying your pocket.


Looking for one place to shop for the whole family? Tiga gets you covered.

Owned by Gambian creative and entrepreneur Ndey Fatou Njie, Tiga is a Gambian lifestyle brand–producing “Afri-leisure products for the global traveler”. Her casual and ready to o wear outfits are one of a kind plus sustainable and environmentally friendly.

Tiga’s various designs for women, including the Kaftans, Camouflage BouBou will be perfect for leisure time t the beach or home. Please dont forget to pair your outfits with the brand’s cowrie-inspired earrings. And thank us later.

Tiga’s Bandana shirt for men and breathtaking designs for kids are perfect for men and kids.


The award-winning brand is a Gambian-owned contemporary lifestyle brand by Mariama Cole based in Stockholm. Her designs are appealing and represent the strong African woman embracing freedom in a challenging fashion world. Using one of Africa’s oldest and richest heritages, “PETAW” (Cowrie Shell)–to produce her designs, her PETAW collection worn by even American celebrities is a fit for dinner and date or a family and friends dinner gathering. Just a little advice before you –shop at AAJIA–(whispering) the outfits are beautiful and well crafted you will be the center of attention.

YAWS Fashion

One of Gambia’s most talented, creative, and consistent fashion designers, you can’t go wrong with Yaws!

Also catering for both men, women, and kids, Yaws designs by Ya Awa Conteh pay homage to African history, especially with the brand’s choices of fabrics when making a design.

The easy-wear pieces or the Capsule collections will be a lifesaver for your last-minute holiday shopping.


Well, underwear garments are essential! And here is a perfect pick.

Carting for everyone, Facil produces “Ethical Underwear” that will leave you feeling good. Apart from making comfortable underwear, one of the reasons that led to the opening of Facil is to create jobs for Gambian youths, a great reason to shop at Facil.

Cut N Fit

Finally, after all the easy and ready-to-wear outfits, you need a long dress! One that will leave you looking elegant. Kown for well wen outfits and outstanding customer services, Cut N Fit is your go-to place for a perfect new year dress or even Christmas or, let’s say, staff end-of-year Gala dinner–the list goes on.

Please Note, This Is Not A Sponsored Post, And The Sisters Show selected the Brands To Support Local Brands. Feel Free To Share with us Some Of Your Favourite Gambian Fashion Brands in the comments section.


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