Sherifa Gunu: ‘TikTok is Killing Modesty in Music’

A Voice of Reason in the Noise of Social Media

Ghanaian music icon and African celebrity Sherifa Gunu has once again raised her voice—this time, about the growing influence of social media on the music industry in Africa. In a candid conversation that has since caught attention across various African news platforms, the singer reflected on how platforms like TikTok are shaping not only how music is consumed but how artistes present themselves to remain relevant.

Describing the digital age as both a “blessing and a curse,” Sherifa didn’t hold back in expressing concern over the direction today’s music scene is taking, particularly regarding how women are portrayed online.

“Talent Isn’t Enough Anymore”

According to Sherifa, one of the most heartbreaking truths about today’s industry is the way true artistry is often overshadowed by visual gimmicks. “You could be the most talented artiste, but if you’re not half-naked on TikTok, people won’t pay attention,” she stated in a recent interview. This is a sentiment that echoes loudly in the hearts of many creatives who feel the pressure to conform to unrealistic or inappropriate standards for the sake of online visibility.

With platforms like TikTok now serving as the new stage for aspiring and established musicians, Sherifa believes the focus has shifted from musical excellence to shock value and sensationalism. This, she laments, is especially detrimental to female musicians, who often find themselves having to compromise their values just to be noticed.

Standing Her Ground: Promoting Real Music in a Noisy World

Despite the overwhelming wave of trends, Sherifa Gunu has chosen a different path. She uses her social media platforms not for self-promotion at any cost, but as a space to share authentic African music and inspire others to do the same.

“Still, I use my page to remind fans that real music exists,” she said. Her Instagram, Facebook, and TikTok pages reflect her deep roots in traditional Ghanaian sounds and values, offering a refreshing contrast to the fast-paced, often shallow content that floods the internet.

In this way, Sherifa is not just another African celebrity trying to stay relevant—she is a cultural custodian determined to uplift the standard of African music in a meaningful and respectful way.

The Disrespect of Veteran Musicians: A National Disgrace

Sherifa Gunu didn’t stop at critiquing social media. She also addressed a deeper issue that has plagued Ghana’s creative arts scene for years: the disregard for veteran musicians. In her view, many legendary artists—those who laid the foundation for today’s music—are left in the shadows, uncelebrated and unsupported.

“It’s sad that we only acknowledge our legends after they die or when they’re recognized by the Western world,” she emphasized. Unlike other countries where aged musicians are treated like national treasures, Sherifa feels that Ghana often waits too long to honor its cultural icons.

This culture of delayed appreciation is not just a personal grievance—it’s a systemic failure that affects how future generations value creativity, hard work, and heritage.

A Call to Action for African Media and Fans

Sherifa Gunu’s statements are more than just complaints—they are a rallying cry for change. She urges the media, fans, and industry stakeholders to place value on real music, cultural pride, and the immense contributions of veteran artists.

This call is especially relevant at a time when African news is filled with headlines about artists going viral for controversial reasons rather than musical achievements. It is time, she insists, for a shift in narrative—one that celebrates the richness of African talent without reducing it to social media trends.

Conclusion: Real Music Deserves Real Respect

Sherifa Gunu’s brave stance shines a light on a reality many avoid discussing. As a respected figure in the African music scene, her voice carries weight, and her message deserves attention. In the age of fleeting fame and algorithm-driven content, Sherifa is reminding us that authenticity, talent, and cultural heritage still matter.

Her story is not just about music—it’s about identity, legacy, and the role we all play in shaping the future of African arts and culture.

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