EbonyLife, owned by a Nigerian media mogul, Mo Abudu became a mandatory case study for MBA students at the Harvard Business School.
Mo Abudu, CEO of EbonyLife, joined the list of successful CEOs, including Elon Musk, whom Harvard business school has examined their companies decisions and strategies as case studies.
Through a written message on her verified Instagram page, Abudu noted;
For the first time in history, a case study about a media company led by a female African entrepreneur will be taught at Harvard Business School to over 1,000 MBA students, as a part of the Required Curriculum Classes that all first-year students must take.
The academic year began November 18th at the HBS campus in Boston, Massachusetts, with over 1000 students who will read a case study by an African owned media empire.
The Harvard Business School case study–is to be presented in two parts, A and B. Case study A will chronicle the journey of EbonyLife Media from inception to December 2020, while case study B provides a recap of what has occurred between January and October 2021.
The case study, in which Abudu herself will be part of each class for interactions and questions, will also provide recommendations and analysis about turns of events and decisions taken by EbonyLife.
Harvard ranked amongst the world’s top business schools for over a century, adopting practical learning methods to provide desired results.
In 2017, the prestigious university opened the Africa Research Centre I Johannesburg, South Africa.
With an office in Lagos, Nigeria, the Africa Research Centre is one of eight research centres that supports Harvard Business School in developing international case studies such as this one on EbonyLife.
EbonyLife is Nigeria’s prime media empire comprising EbonyLife TV, EbonyLife Films, EbonyLife Studios, EbonyLife Place (a luxury entertainment resort) and EbonyLife Creative Academy.
With a mission to be the most influential storyteller of a new Africa, the media conglomerate has partnered with international platforms like Sony Pictures Television and streaming sites like Netflix to tell authentic African stories.